Enniskillen Gift Card entered its fourth Christmas period with optimism of good sales and the Enniskillen BID team who manage the project were aiming for over 10% increase on the 2019 sales. The Enniskillen Gift Card was the first town Gift Card to launch in Northern Ireland in November 2017, and it was named the best selling Card in the UK over the 2019 Christmas period. The Enniskillen Gift Card has been supported by local consumers who enjoy the security and choice that it has to offer. It can be spent in over 120 Enniskillen businesses from hairdressers to pharmacies to jewellers and coffee shops and everything in between. The Enniskillen Gift card differs to other store cards, as you have the choice of 120 stores, so if one business unfortunately closes the consumer can still spend their balance in one of the other many businesses.
2020 Christmas period has recorded huge Gift Card sales in Enniskillen with initial targets being surpassed in November. The support from larger businesses who wanted to thank their staff for working during the difficulties of 2020 helped with the huge increase in sales. Local larger businesses such as Kerry Foods, Balcas, Western Brand, Ready Egg Products and Encirc increased the corporate sales by 250%. (pictured is General Manager Bernard McCauley from Kerry Foods, Enniskillen site) Bernard McCauley from Kerry Foods wanted to thank staff for their hard work while ensuring that they supported the shop local. Kerry Foods employs over 300 people who worked throughout 2020 during the various lockdowns.
Noelle McAloon, Enniskillen BID, was thrilled to record sales in excess of £120,000 (from 16 November – 24 December): “We all can see the serious negative effects 2020 has had on local businesses and I am glad to be able to work on a project that has locked £120,000 into the Enniskillen economy and it has been a pleasure to deal with the larger businesses who were so keen to support local retail and the shop local ethos. It is a perfect example of business supporting business in County Fermanagh”